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Xcel International, Inc. (Xcel) is the leader in Skin Cancer Prevention rolling out its 2009 line of Xcel Ventx Sun Protection, and Xcel Scuba Wetsuits, and Xcel Bamboo Thermoflex Wetsuit line.

Xcel Announces 2009 Skin Cancer Awareness Partnership

taking its efforts to raise skin cancer awareness to a national level, announcing its 2009 partnership with the Cancer Research Center of Hawaii (CRCH), a non-profit organization dedicated to reducing the burden of cancer through research, education, and service.

Through December 31, 2009, as part of its UV PROTECTION, SKIN CANCER PREVENTION program, Xcel will donate a percentage of proceeds from national sales of Xcel UV Protection Gear to benefit the research efforts of the CRCH.
"Xcel is in a prime position to raise awareness about the importance and ease of sun protection," says Ed D’Ascoli, Xcel president and founder. "As a brand headquartered in Hawaii, where the sun shines strong almost 365 days each year, we’ve been designing our UV Protection Gear specifically for maximum sun protection and performance. Our 2009 partnership with the CRCH is the next step in Xcel’s ongoing efforts to raise much-needed skin cancer awareness."

Xcel UV Protection Gear performance apparel is designed from fibers to finished product to block over 95 – 98% of harmful UVA/UVB rays, whether wet or dry. A core wetsuit brand, Xcel applies its cutting-edge wetsuit innovations and features to full UV Protection Gear product lines for men, women, and youth – product that emphasizes high performance with the added benefit of built-in sun protection.
"With nation-wide proceeds benefiting cancer research," adds D’Ascoli, "our UV Protection Gear not only benefits the individual wearer – it can help people everywhere in the long run, by contributing to the valuable research we need to understand, treat, and prevent skin cancer."

The partnership between Xcel and the CRCH began with a similar Hawaii-only effort in May 2007, during National Skin Cancer Awareness month. Due to that campaign’s success, Xcel is expanding its proceeds base to include sales made throughout Hawaii and the United States mainland.
"Our continuing partnership with Xcel is an excellent example of how companies, and individuals, can help join the fight against cancer," adds Dr. Michele Carbone, interim director of the CRCH. "Skin cancer is especially preventable; the CRCH works for the cure through research, and Xcel through product innovation."

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Mad props go out to Xcel on taking the lead to prevent Skin Cancer now at epidemic proportions. You can read more: http://www.xcelwetsuits.com/sun/index.php?area=news&id=79&page=1

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2. The 2009 Xcel Bamboo Ultrastretch series has gone GREEN and is made from recycled materials.
3. A Review of Wetsuit Basics for the New SCUBA Diver!
4. Proper Fit & Care of your Scuba Diving Wetsuit
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Tags: cancer prevention, Skin Cancer, UV Protection, Xcel bamboo wetsuits, xcel sun protection, Xcel Wetsuits

This entry was posted on Sunday, August 2nd, 2009 at 12:53 PM and is filed under Inspiration, Interesting, Learning, Recreational Diving, scuba equipment. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.